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Stunning home facade
Elegant living room interior
Kitchen with wooden floor


New Jersey has plenty to offer – top-performing schools, award-winning restaurants, bustling shopping venues, family-friendly destinations, and a convenient location less than an hour away from Manhattan and some of the best beaches in the world.

For us at Formula Realty, there’s no better place to be. Welcome to New Jersey. Welcome to your new home.

Buying a home is one of the biggest investments in your lifetime, and that is why we aim to provide a seamless and stress-free transaction. Our team of experts are very involved in each of the communities we specialize in, so we know exactly what it takes to help you find a home that’s tailor-made for your budget, lifestyle, and preferences.

Your real estate experts in the New Jersey area

If you’re planning to buy or sell a home in the counties of Middlesex, Monmouth, or Union, Formula Realty is here to help you navigate the real estate market and fulfill all of your goals. We are a team which prides itself in our ability to deliver efficient, top-level customer service.

We believe in providing a personalized, thorough approach to real estate. Our team consists of a new generation of innovative, tech-savvy individuals who work hard to ensure a seamless, stress-free buying and selling process for each of our clients.
Max Kats - Broker & CEO of Formula Realty

Our Formula

Formula Realty believes in providing a personalized, thorough approach to real estate. We are a new generation of innovative, tech-savvy agents that aim to make the buying and selling process as convenient as possible. Our expert agents are dedicated to being there for you every step of the way.

What our clients are saying

We worked with Igor to find and purchase our first home. He is extremely professional, knowledgeable and responsible. He gave us great advice throughout the process, working with him to find our dream home was an absolute pleasure. He made appointments easy for our schedule and made house hunting a fun experience. He kept in constant contact with us from our first showing until the final closing date and was available to answer any questions that arose during the process of finding our new home. We would highly recommend him to anyone looking to buy a home. Thank You Igor for finding us our dream home!

Vladimir A., Old Bridge

Roz was a pleasure to work with. Very friendly and knowledgeable, always answered my calls and took the time to help me with any questions I had. Would love to work with her again and highly recommend her.

Steve W., East Brunswick

I recently had the pleasure working with Max on a commercial real estate lease in Keyport N.J. Max brought unique set of skills to the negotiations. He fought hard to get me the best deal possible and always made himself available. I look forward to working with Max in the future and highly recommend him. Thanks Max!

Michael T., Keyport

Igor is THE BEST realtor ever! I had been looking for a home for quite a while and I've had about 3 realtors before I met him. He was attentive, engaging, high spirited and very knowledgeable. Igor promised me in our initial conversation that I would be happy and satisfied. He helped me throughout the entire process and kept his promise, which as a first time home buyer was important to me. A++++++ all the way!

Kia I., Sayreville

My closing was very stressful almost from the beginning but through it all Roz Novosyolok was the one bright spot, the one thing I could count on. I could reach her at any time day or night. She was on top of everything without me having to ask her do anything. Roz is not only a hard worker, she knows her job and does it very well. It was truly a pleasure to work with Roz and if I had an opportunity would definitely use her services again. I highly recommend Roz Novosyolok to all! She is great!

Connie C., Edison

Deciding to use Max to sell my Plainfield house was the best decision I made. Max was able to sell my home quickly and for a price that was better than I had hoped for. His expertise and knowledge made the selling experience easy and stress-free. Max has tremendous experience in real estate which was evident from our first meeting to closing. He responds instantly and professionally any time of day or night. If you want to sell a home I urge you to contact Max at Formula Realty. He's a pleasure to work with and truly puts his clients first.

Misha K., Plainfield

"I'm so relieved that I went to Formula Realty first. The entire team is so dedicated and knowledgeable. It made finding the perfect home for my family so easy.

Michael K., East Brunswick

Max is not only a great agent but a kind, down to earth person you can actually trust. I felt like I was being taken care of by a close friend the entire time.

Janine C., Matawan

Highly recommend!! Max was very professional and attentive. He was ready to help at the drop of a dime no matter when we needed him.

Veronika K., South River

My house sold in under a week and was totally painless. I honestly couldn't believe that was the fastest part of the whole process.

Mark V., Old Bridge
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